WE ARE L’ETIQUETTE.
We’re a full service product and textile development house specialising in outdoor and action sports wear, located in the heart of the French Alps.
Whether you are a startup or established brand, we can help take the stress out of managing operational calendars, development and ordering timelines, factory and fabric suppliers.
DESIGN & BRAND STRATEGY
Where it all begins
With our many years experience in the global action and outdoor industry, we can help guide your brand and positioning, as well as give advice on planning, design your products, routes to market and help build a strategy for success.
DESIGN & BRAND STRATEGY
Where it all begins
With our combined years of experience working with industry leading brands we have developed broad skill sets that will enable us to guide and decipher your needs in order for you to make the best decisions possible to bring your ideas to life.
FABRICS & R&D
The first steps
You have a great idea! We take that idea and find the best partner to develop the fabrics that makes sense for you. We are at the forefront of innovation and sustainability.
DEVELOPMENT & PRODUCTION
Your ideas brought to life
We take your ideas and transform them into prototypes. Together we work through the changes and accompany you on the journey through production. With factories across Europe and Asia we can find the best facilities for your needs.
DEVELOPMENT & PRODUCTION
Your ideas brought to life
We take your ideas and transform them into prototypes. Together we work through the changes and accompany you on the journey through production. With factories across Europe and Asia we can find the best facilities for your needs.
Team
Co-op of skills
We are all independent but have come together to create a specialised group that can accompany you on each step of the process !
Régis Herrgott
L’ETIQUETTE
15 years of SOURCING
Lionnel Ducruet
SOURCE
30 years of R&D
Henry Soulier
GINKIO
30 years of PRODUCTION
Emilie Riquelme
MAKE
15 years of DESIGN
Sébastien Raffin
TO THE FIT
20 years of PATTERN MAKING
CUSTOMERS
PICTURE
The Girl Next door
CANDIDE
The icon
QUIKSILVER
The surfers
BLACK CROWS
The hype version
EIDER
The Origins
JONES SNOWBOARD
The Activist
PLANKS
The happy hippie
ROXY
The surfer girls
DC
The skaters
HORSE PILOT
The Equine
OOSC
The craziest
AFTER ESSENTIALS
The Poncho
HENJL
The wooly
QUARTZ
The Canadian cousins
MILLET
The patriarch
AFTERJAM
The collective
DRYROBE
The Dryrobe
DECKERS LAB
The Lab
MERCIER
The cyclists
SPIRIDON
The democratizer
DEGRES 7
The precursor
SNAP
The climbers
COMPRESSPORT
The Athletics
PETZL
The Secure
PARADE
The Workwear
CONTACT US
©2021 BY L'ETIQUETTE
Photos credits Riot house & Ridgeline Studio